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It’s every cowboy’s dream: world fame at the Stanley Cup of rodeo. More than anywhere else, the Calgary Stampede is where the Western spirit gets a chance to put on a show. And what a show it is.

So when Longhorn got a chance to become a Calgary Stampede Showrider sponsor, we didn’t hesitate.

Now, as major sports supporters (especially of youth sports), with Longhorn signs and banners up at rinks and rodeos across Northern BC and Alberta, we obviously field a lot of requests for support. All year long, we take pleasure in sending out our donations to causes that lift up communities and help youth to focus on developing excellence.

But we have to admit…this sponsorship has got us feeling extra gratified…